"Think Pink" - A Cliche or For Real?*

With October coming to an end, so does Breast Cancer Awareness month. Numerous companies embrace the 'Think Pink' movement by adopting some form of pink merchandise available to consumers.

While most companies support Breast Cancer Awareness month, not all consumers are aware of the fact that many of these companies actually do more harm than good. Information has been shed on the fact that some companies slap on a pink ribbon during this month although their products may contain toxic ingredients that increase cancer risks.

Read the labels of products carefully and don't assume that any company advertising with a pink Breast Cancer ribbon, doesn't pose any health risks.

However, some companies have been proven their dedication to prevention. You can see some of them at

the Breast Cancer Fund's website.

Moving into November, the focus will be on several other types of Cancer such as pancreatic and lung. Those facing these diagnoses also need our support.

Written by Altimont Parker, SUNY New Paltz Intern for Roots & Wings